I love a New Year. There is something so freeing about stepping into a new year with a clean slate. I am also all about setting goals for the new year.

Each year we travel to Arkansas to visit Jeff’s family the day after Christmas. (Except this year, we don’t have a vehicle. Long story… read about our stolen minivan here.) It’s during that LONG 13 + hour car ride that Jeff and I have a lot of time to talk, reflect on the year, and set new goals for the upcoming one. I don’t like to view them as Resolutions, they are goals I set for us, our family and myself in the year to come!

I always buy a new Bullet Journal for Christmas so I have a clean book to jot my thoughts, hopes and dreams in. I set lofty and realistic goals as an individual, as a mother, as a wife, and as a family.

In 2018, I wanted to grow my Instagram account. I really wanted to reach 10k followers so Instagram would unlock some features like the “swipe up” button in stories. Silly, but that was my goal…. and I reached it, I think I reached it by March of that year. Today, I hover around 20k followers, even though engagement is down across the board… that’s another story for another day!

In 2019, I wanted to to have one more baby. Thank you Jesus for our healthy baby boy, Jude. I also wanted to grow my social media marketing business, White Barn Media. I jumped from 2 clients to 7 clients within 2 months. It was wonderful, and I was making really great money… but I eventually had to cut back because I didn’t have the bandwidth for some of the more demanding clients. I also didn’t want to hire outside help. Today, I have 4 clients and I am extremely comfortable with that number.

In 2020, I want to grow my personal brand. Shanisty.com — the place for the modern mom. I want to launch my online academy, which I have been promising for a solid year now. I want to take you on a visual journey through videos and worksheets. I want to show you how I went from an award winning journalist to stay at home mom with zero income. I went from making really good money, to no money at all. We moved into a one bedroom apartment with two children.

I then rebranded myself and started my own business. Four years later, I am making double what I ever made on-air and I work from home and only work about 10-12 hours a week!! I promise it’s not as difficult as it sounds, but you have to have the discipline. I’ll go through all of that…

Here’s the thing, I know you’ve heard this pitch before from your direct sales friends. I recently shared with you all on Instagram about a phenomenal podcast about Multilevel Marketing and Direct Sales. SPOILER ALERT! I don’t do any of that. The tricks and tips I’m going to share with you have NOTHING to do with selling a product and EVERYTHING to do with selling yourself!

I’m really excited about it, and I hope you are too. My goal is to have it ready for you by late spring / early summer of 2020. Goals and deadlines, my friends.

In the meantime, you can help me out by telling me what you’d love to learn from me!

  1. Do you want to learn how to start a successful social media marketing business?
  2. Do you want to learn how to work from home with little kids and no outside help?
  3. Do you want to learn how to become a successful blogger?
  4. Do you want to learn how to be featured on large outlets like The Today Show and Ellen?
  5. Do you want to learn how to become a social media influencer?

What would you LOVE to learn from me?! I will add it in to my online academy.

Stay tuned, my friends… 2020 is going to be an exciting ride!

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